BUSINESS SPONSORSHIPS

Invest in a thriving, connected, and celebrated Ashland community.

Downtown Ashland Association (DAA) is a top Main Street America-accredited 501(c)(3) nonprofit committed to building a strong, vibrant future for Ashland, Virginia—known affectionately as the Center of the Universe.

Through strategic marketing, signature events, small business support, and community-driven initiatives, we help our town shine locally, regionally, and around the universe.

💡 Why Become a Sponsor?

• ✔️ Amplify your marketing reach to an audience averaging 1.5 million impressions per month
  ✔️ Boost brand visibility at high-traffic events reaching over 40,000 in-person attendees annually
  ✔️ Be featured in curated promotions across digital, print, and radio media
  ✔️ Support community-led revitalization and help Ashland’s small businesses thrive

🏆 Sponsorship Levels

🎙️ Happy Hour Vibes Ad – $50

Promote your business with a 30-second audio ad played on K101.2 POP Richmond, reaching 1.3 million listeners monthly.

🎤 Appear on Happy Hour Vibes – $75

Looking to get your brand heard and seen in Richmond? Join Downtown Ashland Association on Happy Hour Vibes, the on-air networking party where business meets buzz—with great Shaken Not Spurred mocktails, hilarious conversation, and high-impact exposure reaching1.3 million listeners. Only 15 seats are available! Claim yours and shake up your networking game…

🥉 Bronze Sponsor – $250

Perfect for small businesses looking to get involved and get noticed.

• Benefits include:

  • Business featured on DAA social media

  • Linked logo displayed on the DAA website

  • Subscription & placement in our monthly “Get Centered” newsletter

  Complimentary vendor space at:

  • Ashland Fourth Fridays
    (March–October | 7K+ average in-person attendees)

  • Off the Rails Beer Festival
    (October | 1K+ average in-person attendees)

  • The Grand Illumination
    (November | 5K+ in-person attendees)

  ✨ Includes all Downtown Ashland Association events except Ashland Train Day around Ashland Town Hall.
  (15K+ in-person attendees annually and millions of media impressions).

🥈 Silver Sponsor – $500

Ideal for businesses ready to expand their reach across signature events.

Includes all Bronze benefits, PLUS:

Complimentary vendor booth at:

• Ashland Fourth Fridays

• Off the Rails Beer Festival

• Ashland Train Day
  (20K+ in-person attendees)

• The Grand Illumination

Additional exposure:

• One-month static ad at Ashland Theatre (1920x1080)

🥇 Gold Sponsor – $1,000

Designed for brands seeking elevated visibility and storytelling.

Includes all Silver benefits, PLUS:

Signature Sponsorship credit at the event of your choice
(excluding Ashland Train Day), including:

• Ashland Fourth Fridays
  (March–October | 7K+ average in-person attendees)

• Off the Rails Beer Festival
  (October | 1K+ average in-person attendees)

• The Grand Illumination
  (November | 5K+ in-person attendees)

Premium marketing perks:

• Feature news article written and shared across:

  • DAA website

  • Email list (30,000+ emails a year)

  • Social media

  • Press contacts

• One ticket to K101.2 POP Richmond’s monthly Happy Hour Vibes Networking and Recording Party

• Professional photography provided by DAA for future business use

🏢 Corporate Sponsor – $5,000

Our most comprehensive partnership—maximum exposure, maximum impact.

Includes all Gold benefits, PLUS:

Signature Sponsorship credit at the event of your choice including:

• Ashland Fourth Fridays

• Off the Rails Beer Festival

• Ashland Train Day

• The Grand Illumination

Brand visibility across all DAA events:

• Logo placement on all marketing materials and signage at:

  • Ashland Fourth Fridays

  • Off the Rails Beer Festival

  • Ashland Train Day

  • The Grand Illumination

Vendor placement at all vendor events:

• Ashland Fourth Fridays

• Off the Rails Beer Festival

• Ashland Train Day

• The Grand Illumination

Exclusive extras:

• Unlimited tickets to K101.2 POP Richmond’s monthly Happy Hour Vibes Networking and Recording Party

• One co-produced event in Ashland—got an idea? Submit it here

Sponsorship Level Comparison

🔗 Ready to Build the Future of Downtown Ashland?

Join us in championing community, creativity, and local business. Sponsorship with DAA isn't just visibility—it's impact, connection, and lasting legacy.

👉 Let’s get started. Contact us today to dream in the Center of the Universe. Contact us at director@ashlandvirginia.com