LIGHT UP THE TRACKS

November 21, 2026 to January 1, 2027

Downtown Ashland Association transforms the trackside historic district to celebrate the season.

With the help of Dominion Energy as presenting sponsor, Downtown Ashland hosts a FREE mile-long holiday light display and illuminates several weeks of special events.

Walk, cycle, or drive through a twinkling spectacle of over ten thousand lights that dazzles visitors with dining, shopping, and entertainment along the route. The holiday magic illuminates each night at dusk and keeps shining all night in the Center of the Universe!

Holiday Events in Ashland

Grand Illumination - Saturday, November 21, at 3-7:30 PM

Kick off the holiday season at the Ashland Town Hall with local vendors, food trucks, music, performances, and a mile-long holiday light display of 10,000+ twinkling lights to end the evening.

Presented by Dominion Energy Charitable Foundation.

Olde Town Holiday Parade - Sunday, November 22, at 2 PM

An annual holiday parade throughout Downtown Ashland featuring marching bands, holiday floats, fire and rescue vehicles, classic cars, community organizations, and Santa Claus as the grand finale.

Presented by Kiwanis Club of Ashland, VA.

Small Business Saturday - Saturday, November 28

Discover the local shops, restaurants, and businesses that make Downtown Ashland so special, with every purchase supporting our wonderful community.

England Street Market - Saturday, December 5, at 11 AM-4 PM

A seasonal outdoor market, located at Thrill of the Hunt, bringing curated handmade goods by local crafters, makers, and artisans nestled at the entrance to Downtown Ashland.

Presented by Thrill of the Hunt.

SHOP THE SEASON

Apparel - Ashland’s Most Wanted Party Animal & Trashed Panda Jolly Jaunt
$39.95

20% of proceeds support **Hanover County Animal Protection and Shelter**

Purchase

Digital Ashland Cookbook Collection

$1.00

The Ashland Cookbook Collection is a lovingly curated compilation of 100 local recipes spanning the 1950s through the 2020s. Compiled just in time for festive gatherings, this digital collection is perfect for inspiring Thanksgiving feasts or holiday celebrations with family and friends.

COMMUNITY PARTNERS

Creating this unique holiday experience requires a community effort, including our presenting sponsors Dominion Energy, Minuteman Press of Ashland and local partners—Town of Ashland, Hanover Arts & Activities Center, residents, and business owners.