Ashland Town Tree Displayed in Gallery Exhibit

In the heart of The Cultural Arts Center at Glen Allen, a tree unlike any other stands proudly, shimmering with a unique charm that can only belong to Ashland, Virginia. The Ashland Town Tree, a brilliant tapestry of local artistry and heartfelt community spirit, invites visitors to step into a winter wonderland where each ornament tells a story of the Center of the Universe.

At first glance, the tree dazzles with its intricate decorations, but a closer look reveals a deeper narrative woven into its boughs. A paper chain crafted from the names of beloved downtown businesses loops around the tree, a playful homage to the heartbeat of Ashland’s vibrant community. Miniature reproductions of Neighbors of Ashland magazine covers hang delicately, celebrating five years of stories that have captured the essence of local life.

This year’s ornaments are a testament to the town’s creativity and collaboration. The Ashland Community Preschool contributes hand-crafted pieces that embody the wonder of childhood, while Cece Cox Wolfe’s intricate design for Ashland Dance Academy adds a touch of graceful whimsy. Elizabeth Poole’s stunning oyster ornaments, hand-painted and shimmering like Virginia’s treasures from the sea, evoke both artistry and nature’s beauty.

The Ashland Town Tree is not just adorned with ornaments—it’s adorned with history and connection. Kristie Bradley’s senior ambassador portraits celebrate Ashland’s youth setting off into the world, while Secretariat for Virginia’s ornament proudly features the legendary racehorse, Big Red, reminding visitors of Ashland’s ties to sporting greatness. A family heirloom from Slipped Disc Studios and golden creations by the ARC of Hanover’s art class demonstrate how deeply rooted Ashland’s inclusivity and heritage are.

Even Ashland’s more playful sides find a place on the tree. Ashland Haunted History Tour’s ghostly tickets and Tiny Tim’s Toys’ custom ornaments spark smiles and memories, weaving in threads of nostalgia and fun. The Town of Ashland itself lends keychains as festive décor, grounding the display in its namesake pride.

The Ashland Town Tree is more than a holiday display—it’s a celebration of the town’s soul. Every ornament, whether handcrafted or donated, tells a story of collaboration, artistry, and a love for the community. Visitors to The Cultural Arts Center will find themselves immersed in a world where the past and present blend seamlessly, where every bough is a testament to the shared joy and creativity that define Ashland.

This winter, let the Ashland Town Tree remind you of the magic of connection. Come see the artistry, celebrate the stories, and find yourself captivated by the spirit of the Center of the Universe. The Ashland Town Tree is on display now in Midway Gallery in the Cultural Arts Center at Glen Allen’s Illumination exhibit. This holiday celebration spreads joy throughout the main floor of the Center through January 5.

Lou Keeton Wins Top 40 Under 40

Richmond’s Style Weekly recently unveiled its highly anticipated Top 40 Under 40 list, a celebration of the dynamic leaders, change makers, and community builders shaping the future of our region. Among the honorees is Downtown Ashland Association’s own 35-year-old Director of Operations: Lou Keeton. From their transformative work in Downtown Ashland to their innovative contributions to the arts and media, Lou not only earns their place on this prestigious list but works tirelessly to redefine what it means to be a community leader.

Hired in 2023 as Marketing Director for the Downtown Ashland Association (DAA), Lou was promoted to Director of Operations after only a year. Since stepping into this leadership role six months ago, they have achieved advancements in revenue, tourism, and community spirt.

Lou Keeton hosting the Light Up the Tracks Celebration, 2024

Since May, Lou developed programs to increase DAA’s revenue by over $10,000. Simultaneously, they attracted an estimated 23,000 visitors to downtown Ashland through signature events like Light Up the Tracks, Ashland Halloween, and Ashland Fourth Fridays. They didn’t spend a dime on advertising and still achieved over 1.6 million organic media impressions across TV, radio, print, and social media. A passionate advocate for the arts and artists, Lou co-produced The Ashland Song Contest with Free Jambalya studios in Ashland, which resulted in 14 original songs about the Center of the Universe streaming on platforms like Spotify and Apple Music.

Before their promotion, Lou’s impact as Marketing Director was equally impressive. They brought 282,000 visitors to AshlandVirginia.com and secured 4 million social media impressions, earning revenue from platforms like Meta. Their knack for fostering media partnerships with outlets such as the Barry Farmer Morning Show and Ready to Go Richmond further solidified Ashland’s presence on the map.

Lou’s success at DAA builds on a robust foundation of expertise honed during their tenure as a Digital Producer at Virginia’s Home for Public Media (VPM). There, they developed award-winning strategies that transformed how radio, podcast, and television content was shared across social media. Lou’s approach grew VPM’s Instagram audience by over 13,000 followers and earned the organization accolades such as the Regional Edward R. Murrow Awards for Excellence in Innovation and Excellence in Social Media for three consecutive years.

Lou Keeton in the 2005 Ashland Variety Show

Lou’s deep connection to Ashland began in seventh grade when their family relocated to the Center of th Universe. Since then, their passion for the town has only grown. From volunteering with the Ashland Variety Show to founding the Whistle Stop Theatre Company, their contributions to the community have been profound. Under Lou’s leadership, Whistle Stop has earned accolades like “Best of Richmond” and “Women in the Arts” from Style Weekly readers. Their original works, including Cinderella: The Fairy Godmother’s Tale, have even graced the stage of the New York Children’s Theatre Festival. Most recently, Lou wrote and produced a four-part podcast adaptation of It’s a Wonderful Life, which premiered with a live reading at the Ashland Theatre.

Beyond their community work, Lou identifies as an “Affirmation Artist,” using the power of positivity to inspire others. This mission drove them to develop the Affirm(Ed) app, which delivers affirmations tailored to users’ healing journeys. Through their company, LouAffirms, Lou also creates content celebrating Virginia’s most affirming destinations and experiences. Lou Keeton’s remarkable achievements are not just a testament to their talent but also to their unwavering commitment to community, innovation, and empowerment. Whether they’re amplifying Ashland’s unique charm, transforming how media connects with audiences, or inspiring others to live their best lives, Lou exemplifies what it means to lead with purpose and passion.

To keep the momentum going, consider supporting the Downtown Ashland Association, whose mission to enhance and promote Ashland depends on community support. And don’t forget to pick up a physical copy of Style Weekly’s Top 40 Under 40 list on newsstands in Richmond to see Lou and their fellow honorees celebrated in print. Together, we can ensure that Ashland continues to thrive under the visionary leadership of trailblazers like Lou Keeton in the Center of the Universe.

Own a Piece of Ashland’s History and Invest in Its Future

Acclaimed local Kyle Epps has unveiled a captivating tribute to the Ashand’s storied past: Phantoms on the Tracks. This original sculpture, now up for auction to benefit Downtown Ashland Association and the Hanover Arts and Activities Center’s non-profit missions, seamlessly blends history, folklore, and innovation to honor Ashland’s deep connection to the railroad.

“The railroad’s long history has inspired folklore, including the tale of Ashland’s ghost train,” explains Epps. “Legend has it that the spectral locomotive roams the tracks on special nights, echoing the town's deep connection to the railroad and the mysterious allure of its past.” It was in this spirit Phantoms on the Tracks was created to honor Ashland’s colorful locomotion history.

Epps was inspired to create Phantoms on the Tracks live during the Light Up the Tracks Celebration. Now, Phantoms on the Tracks transforms into a tangible work of art, inviting viewers to step into a world where history and imagination converge.

When you bid on Kyle Epps’ original sculpture Phantoms on the Tracks, you’re doing more than acquiring a breathtaking work of art. You’re directly supporting the heart and soul of Ashland by funding two of its most vital organizations: the Downtown Ashland Association and the Hanover Arts and Activities Center. Proceeds from this auction will sustain their missions to enrich the community and preserve Ashland’s unique character.

Why Your Bid Matters

The Downtown Ashland Association works tirelessly to cultivate a vibrant, inclusive business district that’s as welcoming as it is historic. From organizing community events that bring thousands of visitors downtown to providing resources for small businesses, this organization ensures Ashland remains a thriving hub for residents and newcomers alike.

The Hanover Arts and Activities Center is the Center of Ashland’s charm. This nonprofit fosters creativity and connection through cultural programs, educational initiatives, and events that celebrate the arts. Together, these organizations make Ashland a place where history, innovation, and community flourish.

By purchasing Phantoms on the Tracks, you’re contributing to these efforts, ensuring that Ashland continues to be the Center of the Universe for years to come.

An Artist Who Captures the Spirit of Ashland

Phantoms on the Tracks by Kyle Epps

Kyle Epps, the artist behind this stunning piece, brings an extraordinary depth of experience and vision to his work. A Richmond-raised creator and graduate of VCU’s Communication Arts program, Epps has spent his career exploring diverse mediums and styles, connecting word with image and emotion to gesture.

“I want my art to tell stories,” says Epps. “Whether it’s through performance, painting, or sculpture, my goal is to create something that resonates and builds connections.”

Epps began as a performance painter in 2006, translating spoken word into visual masterpieces at events across the East Coast. From delivering positive hip-hop messages at Richmond’s Juneteenth Festival to creating murals that inspire community pride, his artistic journey has always been about celebrating culture and humanity.

Today, Epps balances his creative pursuits with agricultural and environmental studies in Highland Springs, Virginia. With support from his wife, Koren, and daughters, Aurora and Amina, he continues to craft works that spark conversation and connection. His portfolio, including studio pieces and live creations, has drawn collectors nationwide.

Phantoms on the Tracks is a striking example of Epps’ innovative technique. It blends acrylics, oils, metallics, and vinyl to create a vibrant, layered texture that captures the essence of Ashland’s railroad history and the legend of the ghost train. “This piece is about movement and memory,” Epps explains. “It’s a tribute to Ashland’s spirit—past, present, and future.”

A Lasting Investment

Owning Phantoms on the Tracks means bringing home a unique piece of Ashland’s story while supporting the organizations that keep our community thriving. Your bid helps fund programs that nurture local businesses, preserve cultural landmarks, and foster creativity.

You can bid on Phantoms on the Tracks now or win live and in person at the New Year’s Eve Masquerade Ball on December 31 starting at 9 PM at the Hanover Arts and Activities Center.

"Coach" Antonio Miller Named New Executive Director

Downtown Ashland Association (DAA) is thrilled to announce Antonio Miller, affectionately known as "Coach," as its new Executive Director. A community leader with a heart for collaboration, growth, and perseverance, Coach brings an inspiring vision to one of America’s most celebrated main streets.

A Passion for Community Development

“I am honored to be joining the Downtown Ashland Association,” says Coach Miller. “The organization’s mission to revitalize and enhance downtown Ashland aligns perfectly with my passion for community development. Ashland is such a unique place, at a unique time, and the dedication of the people here is incredible. I feel optimistic about preserving Ashland’s charm while participating in its growth firsthand.”

Coach’s pride in fostering collaboration and mentoring youth will play a pivotal role in his vision for Ashland. “My dream is simple: preserve what the Town has built while laying a foundation for our youth to thrive. This means equipping businesses with tools for success while creating opportunities for the next generation to benefit from Ashland’s sustained growth.”

A Proven Leader in Community Engagement

Coach Miller’s ability to see DAA’s mission come to life through Ashland’s vibrant streetscapes is a testament to his passion for cultivating connection. “DAA’s mission isn’t aspirational—it’s a reflection of everyday Ashland. That’s the beauty of this town,” he reflects. His excitement about strengthening the downtown business ecosystem underscores his commitment to further integrating the community, creating a thriving hub that serves both residents and visitors.

A Partnership for Progress

Coach Miller will work closely with Lou Keeton, DAA’s Director of Operations, who will continue producing and marketing events while Coach focuses on building relationships, securing funding, and pursuing new opportunities for Ashland.

“I couldn’t have dreamed up a better business partner,” says Keeton. “His ability to dream and collaborate is unparalleled. Downtown Ashland is so lucky to have Coach advocating for us, our neighbors, and our community.”

A Legacy of Excellence

Coach Miller joins DAA during a milestone achievement—its 11th consecutive year of Main Street America accreditation. This recognition reflects the association’s exceptional performance in revitalizing Ashland’s historic downtown. Signature events like Ashland Train Day and Light Up the Tracks continue to draw tens of thousands of visitors, while grants and business initiatives foster economic development and community spirit.

DAA’s accreditation and impact are the result of tireless efforts by volunteers, business owners, and leaders who share a passion for preserving Ashland’s unique character while embracing growth.

Join the Movement

With Coach Miller at the helm, DAA is poised for an exciting chapter of progress and collaboration. The community is invited to support DAA’s mission by becoming VIP members, ensuring continued programming that keeps Ashland vibrant and thriving.

For more information, visit AshlandVirginia.com/VIP.

Welcome aboard, Coach Miller! Your leadership, vision, and dedication are sure to propel Downtown Ashland to new heights.

Place Your Bids in the Ashland New Year’s Eve Auction – No Ticket Required!

The Ashland New Year’s Eve Masquerade Ball may be the event of the season, but you don’t have to attend to be part of the magic! We are thrilled to offer you the opportunity to bid on a wide variety of exciting auction items, with every bid you make directly benefiting the Hanover Arts and Activities Center and the Downtown Ashland Association.

Whether you’re an Ashland local or a supporter from afar, this auction is a perfect way to give back to the community while securing incredible prizes. You don’t need to be at the Masquerade Ball to participate—simply place your bids online and support the arts, culture, and growth of Ashland. However, we would love to see you at the ball too, where you can enjoy a dazzling celebration, live music, food, drinks, and more!

This is your chance to get your hands on unique experiences, one-of-a-kind artwork, local treasures, and fantastic gifts—all while supporting the cultural heartbeat of Ashland. Here’s a peek at some of the incredible auction items up for grabs:

For the Pet Lover 🐾:

• CoCali Creations: Treat your furry friend to a custom pet bandana (plus shipping!)—a thoughtful, personalized gift for your beloved pet. MAKE YOUR BID!

• Pawfect Sweets: A gift basket of pet treats that will have your four-legged companion wagging with delight. MAKE YOUR BID!

• MOMS VA K9 Rescue: A gift basket of handmade goodies, including socks, key fobs, bandannas, towels, bags, and more—perfect for animal lovers and their pets! MAKE YOUR BID!

For the Home & Heart ❤️:

• Evelyn Grace Designs: A gift basket filled with charming cups, mugs, tumblers, keychains, wristlets, bookmarks, and pens—perfect for adding personality to any home or office. MAKE YOUR BID!

• Sweet Heat Candles: A cozy gift basket of custom candles that will fill your space with warmth and scent. MAKE YOUR BID!

• Southern Roots Farm, LLC: An amazing gift basket of 100% handmade items, featuring crocheted stuffed animals, washcloths, dishcloths, soap bags, coasters, custom vinyl tea towels, and farm-fresh jams. Plus, find unique ceramic Christmas ornaments and one-of-a-kind earrings—a true farm-to-home treasure trove! MAKE YOUR BID!

• Momma J’s Treasures: A basket full of beautiful handmade loop yarn creations, including blankets, scarves, holiday-themed items, and more—perfect for keeping cozy this winter. MAKE YOUR BID!

For the Foodie 🍴:

• Farmview Creamery: A delicious ice cream lover’s basket filled with creamy, indulgent treats that will satisfy your sweet tooth. MAKE YOUR BID!

• Backwoods Baked Goods: Enjoy a gift basket of freshly baked goods—perfect for indulging or sharing with family and friends. MAKE YOUR BID!

• Monique's Crepes: Five $10 gift cards for a delightful crepe experience—perfect for breakfast, lunch, or dessert! MAKE YOUR BID!

For the Artist and Collector 🎨:

• Immagine LLC: A gift basket of Ashland-inspired art—ideal for art lovers and collectors who want to bring a piece of Ashland home. MAKE YOUR BID!

• Original Art by Kyle Epps: Bid on live art created by Kyle Epps, Lewis Ginter Botanical Garden's resident artist, during the 2024 Light Up the Tracks Celebration—own a truly unique, one-of-a-kind piece of local art! MAKE YOUR BID!

• Lubin Portraits: A gift certificate for an heirloom portrait session, blending photography and painting to create a truly unique, custom portrait that will be cherished for generations. MAKE YOUR BID!

For Family Fun 👨‍👩‍👧‍👦:

• Ashland Dance Academy: One month of dance classes for any age (18 months to adult) packaged in a Build-a-Bear basket—an unforgettable experience to get moving and grooving. MAKE YOUR BID!

• Flying Squirrels MVP Package: A VIP MVP Package for the 2025 Richmond Flying Squirrels season, including exclusive perks and access to this Double-A affiliate of the San Francisco Giants. MAKE YOUR BID!

• Glen Allen Cultural Arts Center: Four tickets to You’re a Good Man, Charlie Brown (Feb 6-9)—enjoy this beloved musical live on stage! Winner will make reservations in advance. MAKE YOUR BID!

For the Fashionista 👗:

• A4ordablebeauty: A gift basket of stunning lead- and nickel-free jewelry, perfect for every occasion, from casual outings to formal events. You’ll be ready to go from the "ballpark to the ballroom!" MAKE YOUR BID!

• NeeChic: A personalized Discovery Assessment to determine your body type, style goals, and more. This service helps you refine your wardrobe to meet your personal and professional needs with expert advice on style alignment. MAKE YOUR BID!

For the History Buff 📚:

• Virginia Museum of History & Culture: A household membership to this iconic museum, which has been dedicated to preserving and sharing Virginia’s rich history since 1831. Your membership will provide access to a wide range of exhibits, events, and educational programs. MAKE YOUR BID!

For the Crafts & Custom Lovers 🔨:

• Perks Creatives: A custom crafts, woodworking, and engraving basket—perfect for anyone who appreciates unique, handcrafted items. This is a treasure trove of creative, personalized gifts. MAKE YOUR BID!

• Beloved Pet & Equine Photography: A gift card for a photo session with Beloved Pet & Equine Photography, which creates one-of-a-kind photographic experiences for both pets and horses. MAKE YOUR BID!

How Your Support Makes a Difference

When you place a bid in our auction, you’re not just winning something amazing—you’re helping to support two incredible organizations that are dedicated to keeping Ashland vibrant, connected, and culturally rich:

• The Downtown Ashland Association works hard to cultivate a thriving, welcoming downtown area by supporting local businesses, hosting community events, and promoting Ashland as a destination for visitors and residents alike.

• The Hanover Arts and Activities Center offers a place for people of all ages to experience cultural enrichment through the arts, education, and community programs.

Every dollar raised through this auction goes directly to support their missions, ensuring that Ashland continues to be a community that values creativity, culture, and connection.

The auction is open now, and you don’t need to attend the Masquerade Ball to participate. You can place your bids from anywhere, but we hope you’ll join us at the Ashland New Year’s Eve Masquerade Ball for a night of live music, delicious food, and fun, too!

This is a wonderful opportunity to get your hands on one-of-a-kind items while giving back to your community. Every bid counts and helps us make a lasting impact on the future of Ashland.

Place your bids today and join us in supporting two organizations that are shaping the future of our beloved town!

Whether you're bidding on a custom pet bandana, a live art painting, or a VIP Flying Squirrels experience, each bid you make helps build a stronger, more vibrant Ashland. Let’s make this New Year’s Eve one to remember—with your support, we’re ready to take Ashland into a bright and exciting future!