Pitch

Women Building Bridges To Business

Female entrepreneurs will find a powerful ally in Women Building Bridges to Business, a transformative event taking place on March 29 at Ash & Olive from 9 AM to 1 PM. Hosted by the Downtown Ashland Association, this event is designed to educate, inspire, and connect women seeking to elevate their entrepreneurial journeys.

Historically, underserved communities have faced obstacles in accessing capital for business growth. While some barriers are well-documented, others remain elusive. Women Building Bridges to Business aims to bridge this gap by equipping local entrepreneurs with the knowledge and resources needed to navigate the funding landscape successfully. Aligning with the Downtown Ashland Association’s mission to cultivate businesses and empower the local economy, this event seeks to create new opportunities for women in business.

The event will feature a dynamic keynote by Dr. Karen Totten White, a small business consultant and financial literacy expert with over 25 years of experience. Dr. White, a former Assistant Vice President and Managing Officer of a community bank, is the author of The Money Cycle: Your Personal Journey to Financial Independence. She has inspired audiences globally with her insights on leadership, personal financial development, and strategic business growth.

Attendees will also benefit from a marketing expert panel moderated by Lou Keeton, featuring Caroline Sweeney, owner of Minuteman Press of Ashland, Shanisse Palmer, social media strategist and founder of @MommiesJade, and Amy Garelick, founder of POWER UP Productions. Caroline Sweeney expressed her excitement: “Women Building Bridges will be my very first feature in a panel! I'm thrilled to educate the audience on the impacts design, marketing, and print make on growing businesses and communities. I hope to inspire and empower females to go after their dreams, and I'm looking forward to feeling inspired as well as learning from the ladies sharing this space and time.”

Shanisse Palmer echoed the sentiment, stating, “During the Women Building Bridges to Business panel, my goal is to equip women with the motivation and confidence to step into the space, trust themselves, and take action. When you create from a place of passion and enjoyment, consistency comes naturally, and burnout becomes less of a challenge. It’s all about storytelling in a way that feels true to you.”

Women Building Bridges to Business is more than just a workshop—it’s a launchpad for financial empowerment and entrepreneurial success. This program equips women with the tools to separate personal and business finances, build credit, and connect with lenders, setting the stage for long-term success. Through collaboration, knowledge-sharing, and community support, this event builds bridges that will carry women entrepreneurs toward their fullest potential.

Event Details

  • Date: March 29, 2025

  • Time: 9 AM - 1 PM

  • Location: Ash & Olive, 107 S Railroad Ave, Ashland, VA 23005

  • Itinerary:

    • 9:30 AM - 9:55 AM | Registration and Check-In

    • 10 AM - 10:50 AM | Keynote Speech by Dr. Karen White

    • 11 AM - 11:50 AM | Marketing Panel Discussion

    • 12 PM - Close | Complimentary Lunch by Ash & Olive

Attendees will enjoy a chef-crafted lunch at Ash & Olive, a fine casual dining experience known for its artisanal pizzas, curated wine menu, and welcoming atmosphere.

Secure your seat today and invest in your future!

Pitch Competition Deadline Extended

Entrepreneurs, dreamers, and doers, the clock is still ticking—but you’ve got more time to make your pitch perfect! The Center Street Pitch Competition has extended its application deadline from March 19 to March 21, 2025, at 5 PM, giving aspiring business owners two extra days to apply for their shot at over $35,000 in prizes.

Hosted by the Dominion Energy Innovation Center (DEIC) and Downtown Ashland Association (DAA), the competition is set to take place on April 10, 2025, at the historic Ashland Theatre, offering entrepreneurs across industries the opportunity to present their business ideas and receive the funding, mentorship, and community support they need to succeed.

Why Apply?

This isn’t just a pitch—it’s a launchpad for local businesses. Entrepreneurs will compete for top prizes in three categories:

  • Center of the Universe Business (Ashland Main Street District): First place $10,000, second place $5,000, third place $2,500. The first-place winner also receives a complimentary Downtown Ashland Association membership.

  • Hanover and Beyond Business (Greater Richmond Region): First place $5,000, second place $2,500, third place $1,500. The first-place winner also receives a DEIC membership.

  • Agriculture & Forestry Business (Hanover County & Greater Richmond MSA): First place $5,000, second place $2,500, third place $1,500. The first-place winner also receives a DEIC membership.

Who Can Apply?

Don't hesitate to apply by Friday, March 21. The Center Street Pitch Competition IS for you!

  • You do not need to have an existing business—startups and new ideas are welcome!

  • Businesses located outside of Ashland can still qualify under the Hanover & Beyond or Agriculture & Forestry categories.

  • The competition is not limited to tech startups—retail, restaurants, creative ventures, and service-based businesses are strongly encouraged to apply.

Multiple prizes will be awarded, ensuring that even those who don’t win the top prize still have an opportunity to secure funding. The application process is straightforward, and resources are available to assist applicants in crafting a competitive pitch.

Get Pitch-Perfect with Free Resources

Entrepreneurs can supercharge their applications with free workshops and expert guidance available at AshlandVirginia.com/pitch, including:

Mark Your Calendar!

📅 Application Deadline: March 21, 2025, at 5 PM
📅 Pitch Competition: April 10, 2025, at Ashland Theatre (Doors open at 5:30 PM)

Don’t let this opportunity pass you by—apply today and take your business from idea to reality!

➡ Apply now at AshlandVirginia.com/pitch

About Downtown Ashland Association

Downtown Ashland Association is a community non-profit organization that works toward a strong and vibrant future for Ashland, Virginia. Through marketing initiatives, special events, business engagement, historic preservation, and more, Downtown Ashland Association contributes to the town’s vitality by deploying our time, funding, and voice on behalf of the community.

About Dominion Energy Innovation Center
The Dominion Energy Innovation Center supports high-tech entrepreneurs and small business owners who are driving the innovations needed to achieve a net-zero carbon economy.

Power Up with Expert Workshops

Are you an entrepreneur in Ashland, Virginia, or beyond, ready to take your business idea to the next level? The Center Street Pitch Competition is your opportunity to showcase your vision, gain valuable feedback, and compete for the chance to win resources that can transform your business. Applications are due by 5 PM on March 19, 2025, so don’t miss out!

To help you prepare, POWER UP Productions, in collaboration with the Downtown Ashland Association, has produced a series of expert-led workshops designed to strengthen your business strategy. These recorded sessions are available for streaming, giving you access to essential insights whenever and wherever you need them.

Stream Now: Business-Building Workshops

🔹 Business to Business Tools & Tactics

Presented by Amy Garelick of POWER UP Productions and Dorian Cunion of Your Path Coaching & Consulting, this session explores how small businesses can thrive in the B2B landscape and implement impactful marketing initiatives.

Watch Now

🔹 Search Engine Optimization & Analytics

Nickkol Lewis of Visual Appeal shares strategies for improving your business’s online visibility through SEO and analytics, helping you make informed decisions to drive growth.Watch Now

Watch Now

🔹 Establishing a Five-Year Business Plan

Dorian Cunion of Your Path Coaching & Consulting provides a roadmap to future-proof your business and optimize day-to-day management.

Watch Now

🔹 Commercial Real Estate for Small Business

Tiffany Elder, MBA of Paradigm Properties, discusses commercial real estate revitalization and how it benefits entrepreneurs, property owners, and local communities.

Watch Now

🔹 Value Proposition, Customer Data & Brand Strategy

Strengthen your business with strategies to define a compelling value proposition, leverage customer data, and build a strong brand.

Watch Now

🔹 Workforce Recruitment, Retention & Operations

Carol Reese of ReeSources shares essential strategies for attracting top talent, retaining employees, and streamlining business operations through effective SOPs

Watch Now

These workshops provide the tools you need to build a compelling pitch and a successful business. The Center Street Pitch Competition judges will be looking for depth of business understanding, existing market traction, and uniqueness of idea—so take advantage of these valuable insights!

Apply Today!

Entering is easy—just complete a few questions and submit your application before March 19 at 5 PM.

Ready to pitch your idea and power up your business? Apply today!

4 Tips for Moving Up in March

There’s never been a better time for businesses to level up and make a mark in the Center of the Universe. With exciting opportunities to apply, enter, register, and sponsor local events, Ashland is buzzing with possibilities for growth and connection. Whether you're an aspiring entrepreneur or a seasoned business owner, now is the perfect moment to take the next step in building your presence and accelerating your business success.

The Dominion Energy Innovation Center (DEIC) and the Downtown Ashland Association (DAA) are teaming up to bring back the Center Street Pitch Competition on April 10, 2025, at the historic Ashland Theatre. This event is designed to empower local entrepreneurs, offering a stage to present innovative business ideas with over $35,000 in prizes up for grabs. For those looking to compete, the application process is simple—just complete a brief application and submit an executive summary of your business plan by March 19, 2025. Whether you’re in the heart of Ashland or the surrounding Hanover County, the competition is open to businesses in various categories, including Main Street businesses, agriculture, and more. Winners will not only walk away with cash prizes but also gain invaluable exposure and a chance to become a part of the vibrant Ashland community.

But that’s not the only opportunity for business owners looking to level up in the Center of the Universe. Women entrepreneurs will find a powerful ally in Women Building Bridges to Business, taking place on March 29 at Ash & Olive. This transformative event will provide knowledge and resources to help navigate the challenges of accessing capital and growing a business. With a keynote by Dr. Karen Totten White and a dynamic marketing panel, attendees will gain actionable insights to take their business to new heights. It’s not just about learning—it’s about connecting with other like-minded entrepreneurs and being inspired to reach for new goals.

March isn’t just about blooming flowers—it’s also a season of transformation, and that includes your professional image. Whether preparing for the Center Street Pitch Competition, a job interview, or a career shift, first impressions matter. Anetra Bryd of NeeChic is here to help professionals refine their style and step into success with confidence. To take it a step further, attendees of the NeeChic Elevation Event on March 15, 2025, will gain exclusive insights into fashion strategies, enjoy a mini runway show, and even have the chance to win a $150 Discovery Assessment to align their wardrobe with their ambitions. A polished appearance isn’t just about looking the part—it’s about feeling empowered to take on the world.

As businesses grow, so do the opportunities to market and promote. For those looking to elevate their brand, participating in events like Ashland Train Day is a smart move. With over 20,000 people in attendance each year, sponsoring this signature event is an excellent way to get your business in front of a large, engaged audience. Sponsors benefit from extended marketing exposure, making it a win-win for anyone looking to expand their reach and connect with potential customers.

In Ashland, the possibilities for business growth are endless, and the community is here to support you every step of the way. Whether you're competing in a pitch competition, attending a transformative business event, or sponsoring a popular local event, now is the time to take action and make your mark in the Center of the Universe. Don't miss these exciting opportunities—apply, register, enter, and sponsor today, and watch your business soar!

NeeChic’s Tips for March’s Hiring Season

March isn’t just the beginning of spring—it’s the hottest month for hiring! Whether you’re looking to land your dream job, impress the judges at the Center Street Pitch Competition, or simply refresh your style, your wardrobe plays a crucial role in making a strong first impression. With research showing that it takes only a tenth of a second to 30 seconds for someone to form an opinion about you, your outfit isn’t just clothing—it’s your personal brand.

Anetra Bryd of NeeChic is here to help you refine your look and step into success with confidence. Plus, don’t miss the chance to win a $150 Discovery Assessment to determine your body type, professional and personal goals, and style alignment—all while supporting Downtown Ashland Association’s mission. Read on for expert tips to help you shine!

Step 1: Cleanse Your Closet, Clear Your Mind

Before you upgrade your wardrobe, take inventory of what you already own. If you haven’t worn an item in six months, it’s time to let it go. Donate those "I’ll wear it when I lose 10 pounds" pieces and focus on keeping clothing that flatters your current body type. If you’re unsure what styles complement you best, NeeChic can help you identify your ideal silhouette.

Step 2: Styling for a Job Interview

Dressing well for an interview signals professionalism, confidence, and attention to detail. Aim for timeless, tailored pieces that communicate competence and credibility.

  • Ladies: A wrap dress or pencil skirt paired with a structured blazer and simple diamond studs.

  • Gentlemen: A well-fitted blazer, crisp button-down shirt, and polished shoes.

Bonus tip: Stick to neutral colors with a pop of personality—think a bold accessory or a statement tie to stand out in a memorable way.

Step 3: Seamlessly Transition Your Style Between Seasons

Spring weather can be unpredictable, but layering is your best friend. Invest in versatile pieces that transition smoothly from winter to spring.

  • Swap out heavy coats for lightweight trench coats or structured blazers.

  • Incorporate breathable fabrics like cotton and linen while still layering with cardigans or scarves.

  • Opt for a color palette shift: move from deep winter hues to softer pastels or vibrant spring tones.

Step 4: From Work to Date Night—The Effortless Outfit Change

Your busy schedule shouldn’t stop you from feeling fabulous at every occasion. The key to going from office-appropriate to evening-ready is strategic layering and accessories.

  • Ladies: Swap a blazer for a leather jacket and trade flats for heels. Add bold lipstick, statement jewelry, and voilà—instant date night glam.

  • Gentlemen: Roll up your sleeves, ditch the tie, and switch out dress shoes for sleek loafers or stylish sneakers for a more relaxed, confident look.

Step 5: Authentic Style—Dressing as Your Best Self

Fashion is more than just clothing; it’s self-expression. Your wardrobe should reflect your personality, values, and lifestyle.

  • If you love color, don’t be afraid to embrace it.

  • If comfort is key, invest in high-quality, well-fitting basics that feel as good as they look.

  • Confidence is the ultimate accessory—wear what makes you feel empowered.

Poatables at the 2024 Center Street Pitch Competition

Ace the Center Street Pitch Competition in Style

For those competing in the Center Street Pitch Competition on April 10, your outfit should match the power of your business idea.

  • Dress one level above the event’s standard attire. Business casual? Go business professional.

  • Choose clothing that allows you to move comfortably and confidently on stage.

  • Stick with classic, well-tailored pieces that won’t distract from your pitch.

The Boldly Chic by Anetra: NeeChic Elevation Event

📅 Date: March 15th, 2025
⏰ Time: 4 - 7 PM
📍 Location: The Yellow House, 2601 Semmes Ave

Something bold is coming… and it’s all about YOU.
Join us for an evening that’s equal parts style, sophistication, and strategy. Hosted by the one and only Anetra, this isn’t just an event—it’s a movement to unlock your boldest, most confident self.

What’s in Store?

✨ A mini fashion show that will leave you inspired (and maybe a little jealous).
📸 Professional headshots to make your LinkedIn profile the envy of the feed.
💎 A big reveal you won’t want to miss (hint: it involves a logo and a whole lot of chic).
🍷 Sip, savor, and connect with fashion-forward, creative, and entrepreneurial minds over wine, light bites, and sweet treats.
🎁 Exclusive Swag Bags Await—Because You Deserve a Little Extra Glam!
💼 Oh, and did we mention exclusive investment packages? Because your future self will thank you.

Spaces are limited, and this is one event you’ll regret missing. Ready to elevate? Buy tickets!

Ready to Elevate Your Look? Enter the NeeChic Raffle!

Raffle - Discovery Assessment with NeeChic Raffle - Discovery Assessment with NeeChic
Raffle - Discovery Assessment with NeeChic
$5.00

Want personalized guidance? Enter to win a $150 Discovery Assessment with NeeChic, which includes an expert evaluation of your body type, professional and personal style goals, and wardrobe alignment. The winner will receive an email from the Downtown Ashland Association on Friday, March 28.

Don’t miss this opportunity to step into success—whether you’re launching a business, landing your next job, or simply ready for a fashion refresh, NeeChic is here to help you look and feel your best!