Downtown Ashland Association is proud to announce our new Marketing Director, Louise Keeton, will join the team on March 20, 2023. Keeton is an Ashland native, communications professional, and founder of Whistle Stop Theatre Company. She will lead efforts to organize community events and attract visitors.

Keeton is a communications professional specializing in digital strategies to promote local engagement. She was part of an award-winning team at Virginia Public Media and presented at PBS Tech Con.

In addition, Keeton is the founder of Ashland’s own Whistle Stop Theatre Company, a non-profit, family run, community theatre group. Since 2012, she and her team have provided quality entertainment that empowers, educates, and inspires audiences to develop their skills in empathy, literature, history, and imagination.

For her work in communications and theatre, Louise Keeton was named one of the 2018 Women in the Arts by Richmond’s Style Weekly.

We welcome Louise Keeton to the team at Downtown Ashland Association with all the fanfare of a homecoming! You can reach her at lou@ashlandvirginia.com.