Downtown Ashland Association (DAA) is thrilled to announce Antonio Miller, affectionately known as "Coach," as its new Executive Director. A community leader with a heart for collaboration, growth, and perseverance, Coach brings an inspiring vision to one of America’s most celebrated main streets.
A Passion for Community Development
“I am honored to be joining the Downtown Ashland Association,” says Coach Miller. “The organization’s mission to revitalize and enhance downtown Ashland aligns perfectly with my passion for community development. Ashland is such a unique place, at a unique time, and the dedication of the people here is incredible. I feel optimistic about preserving Ashland’s charm while participating in its growth firsthand.”
Coach’s pride in fostering collaboration and mentoring youth will play a pivotal role in his vision for Ashland. “My dream is simple: preserve what the Town has built while laying a foundation for our youth to thrive. This means equipping businesses with tools for success while creating opportunities for the next generation to benefit from Ashland’s sustained growth.”
A Proven Leader in Community Engagement
Coach Miller’s ability to see DAA’s mission come to life through Ashland’s vibrant streetscapes is a testament to his passion for cultivating connection. “DAA’s mission isn’t aspirational—it’s a reflection of everyday Ashland. That’s the beauty of this town,” he reflects. His excitement about strengthening the downtown business ecosystem underscores his commitment to further integrating the community, creating a thriving hub that serves both residents and visitors.
A Partnership for Progress
Coach Miller will work closely with Lou Keeton, DAA’s Director of Operations, who will continue producing and marketing events while Coach focuses on building relationships, securing funding, and pursuing new opportunities for Ashland.
“I couldn’t have dreamed up a better business partner,” says Keeton. “His ability to dream and collaborate is unparalleled. Downtown Ashland is so lucky to have Coach advocating for us, our neighbors, and our community.”
A Legacy of Excellence
Coach Miller joins DAA during a milestone achievement—its 11th consecutive year of Main Street America accreditation. This recognition reflects the association’s exceptional performance in revitalizing Ashland’s historic downtown. Signature events like Ashland Train Day and Light Up the Tracks continue to draw tens of thousands of visitors, while grants and business initiatives foster economic development and community spirit.
DAA’s accreditation and impact are the result of tireless efforts by volunteers, business owners, and leaders who share a passion for preserving Ashland’s unique character while embracing growth.
Join the Movement
With Coach Miller at the helm, DAA is poised for an exciting chapter of progress and collaboration. The community is invited to support DAA’s mission by becoming VIP members, ensuring continued programming that keeps Ashland vibrant and thriving.
For more information, visit AshlandVirginia.com/VIP.
Welcome aboard, Coach Miller! Your leadership, vision, and dedication are sure to propel Downtown Ashland to new heights.