Downtown Business Forum

Downtown Ashland Association held a meeting of downtown business owners and managers on Tuesday, August 16 at 10am to discuss economic trends and upcoming events. The 16-minute video presentation is available here.

Executive Director Maggie Longest presented the results of the Association’s 2022 Business Survey and plans for upcoming events: Ashland Fourth Fridays, Ashland Halloween, and Light Up the Tracks. Plus, the Town of Ashland, Market Ashland Partnership, and Hanover Chamber provided updates.

Downtown Business Forums are held by the Association quarterly to share information and solicit feedback from downtown businesses. The next Forum will be held Tuesday, October 18 at 4pm at Ashland Police Department, 601 England Street.

Ashland Fourth Fridays

Ashland Fourth Fridays is a monthly celebration of arts and culture in Downtown Ashland. On August 26 from 5-8pm, you are invited to stroll the streets for art exhibits, sidewalk sales, live music, dance, and outdoor dining—plus a showcase of Latin American culture at Town Hall!

Ashland Fourth Fridays welcomes Los Regios Dulceria y Neveria to the festivities this month. (Their debut was postponed from July due to extreme heat.) The candy store and ice cream parlor at 109 Washington Highway is a center for Mexican American arts and culture in Ashland. The store features 50 flavors of fresh fruit popsicles! They are also known for daily fresh breads and pastries, custom cakes, balloon bouquets, and a wide selection of piñatas.

Los Regios’ owner, Teresa Lopez de Ocanas of T.Lo Noticias e Información, is a latino community advocate. She will be hosting dancers, musicians, and artists on the Town Hall lawn as part of this month’s Ashland Fourth Fridays celebration. “We will have folkloric dancing from Tradiciones Panamenas, a group from Panama, also food vendors, candies from different countries, and kids bringing jewelry that they made,“ says Lopez.

Don’t miss the multicultural festivities at Ashland Fourth Fridays this month! Visit ashlandfourthfridays.com for more info.

Now Open: 110 Thompson Street

Ashland Dance Academy hosted an Open House on July 22 to mark the beginning of registration for upcoming classes, and to announce the building’s availability as an event space. 110 Thompson Street is now open to the public to rent for meetings, receptions, classes, and dances. The studio brimmed with kids, music, art, and fun!

 Ashland Dance Academy is a children’s dance studio in Downtown Ashland owned by Colette and Tom Maranda. The studio is now enrolling for all genres–ballet, tap, jazz, and hip hop–for children ages one to 18. The Open House on July 22 featured dance class demonstrations, face painting, and author Ginger Lee Brooking was on-site signing her children’s book “My Tutu’s Too Too Big.”

When asked about her business, Colette Maranda quoted Twla Tharp saying, “I see dance as glue for a community.” She continued, “Ashland Dance Academy plays such an active role in our community and we cannot wait to share more memorable experiences with our dancers and families.”

For more information about 110 Thompson Street and rental details, visit 110thompson.com.

 For more information about Ashland Dance Academy, visit ashlanddanceacademy.com.

Annual Report

Downtown Ashland Association proudly presents our 2022 Annual Report.

The report highlights the Association’s work of the past fiscal year. It is intended to inform all stakeholders—residents, business owners, partners, officials, and visitors—with a snapshot of our progress and a look ahead.

Downtown Ashland Association works toward community-led economic development to create a vibrant future in our historic downtown. We made great strides promoting Ashland with 2 million positive media impressions and drawing visitors to Ashland with events that eclipsed all previous attendance records.

The results are demonstrated in local businesses’ confidence for the future: 88% of downtown businesses expect revenues to grow in the coming year. Downtown Ashland is undertaking a renaissance, and we are proud to assist!

Community Spotlight: Dr. Alphine Jefferson

At the recent Toast of Downtown reception, Downtown Ashland Association and our partners recognized the contributions of Dr. Alphine Jefferson to the Ashland community. Dr. Jefferson is retiring after seventeen years on the faculty of Randolph-Macon College. During his tenure, Jefferson served on the nonprofit boards of many Ashland community organizations. He retires from academic service this year and begins full-time pursuit of his passions for travel and writing.

Jefferson was born in Caroline County, Virginia and spent half his youth in Baltimore, Maryland. It was there he had his first male African American teacher, and was inspired to the profession. It was also in Baltimore, where he was selected for an advanced program in high school, which exposed him to the possibilities of higher education. Jefferson attended the University of Chicago as an undergraduate as one of only 34 black students. He pursued graduate work in history at Duke University, completing his PhD with a dissertation on the effects of housing discrimination.

Jefferson’s early faculty career included Northern Illinois University, Southern Methodist University, Johns Hopkins University, and the College of Wooster. In 2005, he moved home to Virginia to be with family. He began teaching at Randolph-Macon College, where Jefferson chaired the Black Studies Program. Jefferson served as the national president of the Oral History Association and on the editorial board for The Public Historian for the National Council of Public History.

Jefferson served as President of Hanover County Black Heritage Society for ten years, and he continues to serve on the boards of the Ashland Museum, Hanover Tavern Foundation, and Ashland Theatre Foundation. Beginning in 2010, Jefferson organized annual Juneteenth events recognizing black history and its effects on the present day in our community and the College. 

In recognition of his dedication and service, Downtown Ashland Association Executive Director Maggie Longest, shared the following words, “Dr. Jefferson made it his professional agenda to participate in our community’s cultural and historical organizations, and we have all benefited from his wisdom. Alphine, we wish you a happy retirement and trust that we will see you often as a visitor and customer in Downtown Ashland!”