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New Years Eve Masquerade Ball


  • Hanover Arts and Activities Center 500 South Center Street Ashland, VA, 23005 United States (map)

As the final hours of the year fade, there’s no better way to bid farewell to 2024 and usher in a new year than at the Ashland New Year’s Eve Masquerade Ball. The Hanover Arts and Activities Center will transform into a magical world of elegance and mystery on December 31st, starting at 9 PM.

Under shimmering lights and behind intricate masks, you'll find enchantment as live music fills the air, inviting you to dance the night away. Imagine the thrill of gliding across the dance floor, the sparkle of chandeliers, and the excitement of a live and silent auction, with treasures just waiting to be claimed. Each detail, from the stunning décor by Deck the Halls to the delicious bites from local food trucks, is crafted to create an unforgettable evening.

Raise a glass to elegance and inclusivity with Downtown Ashland’s most enchanting mobile bar – Shaken Not Spurred. As Virginia’s first and ONLY mobile cocktail & mocktail bar, they craft an unforgettable experience where everyone feels welcome to indulge in the moment. From delicate floral infusions to sparkling signature blends, each drink is artfully prepared by their skilled team, ensuring your new year gets off to the right start. If you’re craving a beautiful brew, Center of the Universe Brewing Company serves an ever-evolving spectrum of beers, each crafted with only the finest all-natural ingredients and using time-honored traditional methods of brewing. VIP Guests get complimentary drinks on Downtown Ashland Association's tab!

Indulge in a culinary delight this New Year’s Eve with the legendary Strawberry Street Catering at our Masquerade Ball! Once renowned as the iconic Strawberry Street Cafe in Richmond, they’re still serving up what they do best—now bringing their extraordinary flavors straight to you. With a menu that promises something for everyone, each bite will be a celebration in itself. Elevate your night with VIP tickets and savor a delicious dinner covered by the Downtown Ashland Association. Let us take care of every dining detail, so you can focus on dancing the night away!

The captivating Blue Guitar will set the stage ablaze with live covers and instrumental arrangements of your favorite rock, jazz, R&B, and pop hits! Join us as we countdown to a dazzling new year, letting the music sweep you off your feet and inspire you to dance like nobody’s watching.

Before the clock strikes midnight, The Caboose Market & Café, a cherished staple in the Hanover and greater Richmond area since 1997, will treat every guest to a complimentary glass of sparkling wine! Known for their finest selection of wine, beer, and specialty foods, The Caboose brings a touch of elegance to our celebration.

But this isn’t just a night of glamour—it's a chance to support the heart of Ashland. With every ticket, you’re contributing to the work of two organizations that champion the community. The Downtown Ashland Association works tirelessly to build a vibrant future for our beloved town, organizing events and supporting local businesses, while the Hanover Arts and Activities Center continues its mission to offer a place of cultural and educational enrichment for all.

So, don your finest attire, pick out your most dazzling mask, and join us for a night of mystery, romance, and celebration. But don’t wait too long—VIP seating is limited, offering exclusive perks like complimentary food and beverages, and general admission is capped at just 160 tickets.

Let’s step into the new year together, where each masked face holds a promise of something new. Buy your tickets today, and prepare for a night that will dazzle long after the clock strikes midnight.


Earlier Event: December 28
Caroling by Henrico Pops & Good Vibrations