BUSINESS RECOVERY WORKSHOP SERIES
hosted by Downtown Ashland Association
and Dominion Energy Innovation Center
WORKSHOPS
A series of intended to help local small business owners adapt, grow, and thrive in the post-COVID economy.
Each of the following free workshops was presented in Spring 2021. Click the “Watch the Video” button to learn more about each topic.
Evaluating Your Business Plan Post-COVID
Defining the new normal
Identifying your business’s strengths and weaknesses
Creating a financial forecast
Presented by Doug Carleton
Budget and Finance Management for Small Business
Utilizing financial plans in day-to-day management
Creating your breakeven analysis
Managing cash-flow
Presented by
Eric Glymph of EDGe Business Planning
Maximizing Commercial Real Estate
Choosing the right property
Considerations when negotiating a lease
Managing an existing lease
Choosing to lease vs. purchase
Presented by
Madeleine Alderman and Loretta Cataldi of Divaris Real Estate
Digital Branding and Establishing E-commerce
Augmenting bricks-and-mortar business with an online presence
Key elements of effective online presence
Key elements of effective e-commerce
Presented by
Shannon Gingras and Kevin Smolen of Fireside Digital
Marketing to Attract New Customers
Marketing your unique business brand
Key elements of effective online marketing
Allocating your marketing budget
Presented by
Natalie McNamara of CreativeMktGroup
Leadership Through Change for Small Business Owners
Embracing the “new normal” post-COVID
Managing customer and employee expectations
Building synergy among small business owners in our community
Presented by
Lori Ruffin of The COO Team
