Steve Trivett: You asked in the singular, yet my answer is plural because I don’t think there is any one tool that holds the greatest value. Just like building a house calls for multiple tools, so does economic development. For carpentry, it’s all the contents of the toolbox and knowledge of how to use them. Same for Ashland’s economic development. It takes the whole ‘toolbox’. This includes an established business and commercial dynamic in the Town that can invite new investors they are welcome and able to succeed here. It takes community, with buyers seeking to find, and sellers able to supply, to display that both a dependable customer base, and a reliable marketplace, exist. That holds appeal to new enterprises. Economic development also takes the tools of partnering. From street level ‘business to business’ to local, regional, to international, sound partnerships between business organizations, local government, non-profits, and the public, all working together, ensure better decisions and broader successes. That includes within spending and investments in marketing, infrastructure, public safety, etc.
But, back to the toolbox concept again. I believe economic development must also be seen as tool. Therefore, it must always be employed within a balance of what does it do for Ashland, as compared to what it might do, to Ashland. A love for Ashland does include wanting new and good things, adequate jobs and potential to add both products and experiences. Bottom line, smart economic development must serve the Town’s overall economic vitality in order to sustain or even grow, the quality of life for all of Ashland’s citizens, guests, businesses, and partners. In adding to the ‘sum’ of all that’s wonderful about Ashland, the goal is to gain and never exchange the ‘essence’ of Ashland for anything.